01Understand
Find the real question.
What needs to change? Who is this for? What will success look like in use? I turn the conversation into a brief we can act on.
02 / FROM BRIEF TO BUILT
Give the idea
a way forward.
I connect the brief, the people and the disciplines so that the intent survives the execution.
Bring me your brief ↗THE WAY I WORK
Intent
into action.
A connected process. Room for iteration.
02Define
Make the direction clear.
I organise the message, the information and the journey. Clear words and structure give the design a meaningful purpose.
03Create
Give it a form.
I develop and direct the visual experience around the audience, the context and the production requirements.
04Build
Make it work.
I connect websites, platforms, mailing and workflows using tools chosen around the job.
05Refine
Follow it through.
Launch, learn, improve. I stay attentive to delivery, updates and the details people rely on.
THE TOOLKIT / CHOSEN FOR THE JOB
Creative judgment.
Technical range.
Web & interfaces
- WordPress / Divi / Elementor
- HTML / CSS / JavaScript / PHP
- GSAP / responsive interfaces
- SEO / structured content
Platforms & commerce
- CiviCRM / CiviRules / CiviCase
- Membership / directory journeys
- Shopify / catalogue / B2B
- API-connected workflows
Mailing & communications
- Bulk mailing / newsletters
- HTML email / responsive templates
- Audience updates / campaign copy
- SMTP / delivery diagnostics
Creative & delivery
- Creative direction / digital design
- Copy / editorial / visual storytelling
- Project / production coordination
- cPanel / DNS / migrations